Garri Kasparov assisted in promoting Estonia by playing simultaneous chess at technology fair in Barcelona
At the world's largest mobile trade fair, the Mobile World Congress 2014, which took place in Barcelona last week, the joint national stand of Estonia together with Garri Kasparov playing simultaneous chess gained increased attention among the participants of the fair, it was stated by Estonian Enterprise (EAS).
According to Martin Hirvoja, member of the board of Estonian Enterprise (EAS), the Barcelona fair clearly gives evidence that the exhibition appearance as a joint national stand at this kind of fair highly benefits Estonian entrepreneurs by providing them with valuable new contacts as well as it raises the awareness of the country on an international level.
«Likewise, we were very happy to experience that at the world's largest and most important event in the field of mobiles Regio, being the first Estonian enterprise, won the Global Mobile Award Reach-U with its solution Demograft. To receive such an honour clearly shows that Estonian export companies do need this kind of support,» Hirvoja added.
On the initiative of the EAS there also took place a networking event at the fair, to which the chess legend Garry Kasparov, like a magnet, attracted numerous visitors, while a few selected ones had the honour of playing chess with him. Kasparov's chess event turned out to be a strong magnet and it attracted representatives of high-profile companies like IBM, Tata Consultancy Services, Deutsche Telekom and many others.
«Garri Kasparov's simultaneous chess game with leading managers of different companies was a new approach in introducing Estonia to huge international ICT- companies. This kind of event, organised by the EAS, essentially helped Estonia to stand out among other countries and to gain positive attention. Usually it is very difficult to be prominent at large exhibitions, thus we should definitely continue with the performance of such events in the future,» stated Andrei Korobeinik, president of the Estonian Chess Federation, who moderated the event.
Tony Rivshin, owner of Topconnect, one of Estonia's largest export companies, considered this special event with Gary Kasparov as the most interesting part of the whole technology fair. Other Estonian entrepreneurs, too, very much appreciated the joint national stand of Estonia.
On the main stage of the exhibition Estonia was represented by Siim Sikkut, ICT Policy Adviser at the Government Office of Estonia, who delivered two lectures.
This year the Mobile Congress had close to 100 000 visitors. Among the participants of the joint Estonian stand there were software developers as well as providers of IT services including companies like Cross Borders Trust Services OÜ, Fortumo OÜ, High-Mobility OÜ, Maru Metall AS, Mektory/TTÜ Innovation and business center, NUTITEQ OÜ, Oskando OÜ, Regio AS, SDCI OÜ, Sertifitseerimiskeskus AS (Certification Centre), Shaka OÜ, Uniflex Systems OÜ and Yoga AS.