How to enter a retail chain in Sweden?


Time : May 30th, 8:45

Place: Restaurant CRU, Viru 8, Tallinn

Exporting food to foreign countries has never been a simple task. Shops and wholesalers often have well-established contacts with local producers who provide fresh products on a regular basis. How to change this? How to enter foreign retail chain?

Experience on how to establish fruitful cooperation with Swedish partners and enter a retail chain will share Mats Hvalgren - central sourcing director at ICA Baltic branch – Rimi Baltic and Avo Kaasik, general manager of Hallik AS.

Following topics will be included in the discussion:

- What are the requirements to become a supplier for a retail chain in Sweden? Sourcing model of ICA

- What adjustments one should make in order to expand successfully in Sweden?

- Challenges to enter Scandinavian Market

- Importance of constant product development

- Exporting to Sweden is a long-term project


08:50 - 09:00 Arrival and Morning coffee

09:00 - 09:20 Getting to know each other

09:20 - 10:00 Presentation held by Mats Hvalgren (in English)

10:00 – 10:20 Networking

10:20 – 11:20 Presentation held by Avo Kaasik (in English)

11:20 – 12:00 Discussion, questions and answers

Fee: 10EUR +VAT

Free of charge for DNB and GatewayBaltic clients.
Register: ej.uz/Ekspordihommik
Info: This email address is being protected from spambots. You need JavaScript enabled to view it.

*Mats Hvalgren

ICA Group, former Central Sourcing Director of Rimi Baltic
Mats was working in one of the ICA’s branches – Rimi Baltic. He is engaged in establishing and sustaining good relationship between Baltic and Swedish businesses, and is responsible for sourcing processes across Baltics.

*Avo Kaasik

Hallik AS, Chairman of the Supervisory Board
AS Hallik manufactures bakery products under the brand name Hagar and is the 5th biggest manufacturer of bakery products in Estonia. Today the product range includes more than 80 different products. Company is operating in Finnish and Swedish markets.