NOW! Innovations signs a Strategic Partnership Contract


Estonian born tech company NOW! Innovations will contribute to BMW Group mobility services. The parties have signed an agreement, which sets the stage for NOW! Innovations to becoming a strategic partner for providing a billing and payment platform to the mobility services offered by the BMW Group together with partner companies.

Üllar Jaaksoo, NOW! Innovations CEO:

“In the era of smart phones, applications and platforms we are fascinated by the opportunity to improve daily lives of all motorists. Seamless parking payments and personalized services are our ultimate goal. In partnership with such a visionary company as the BMW Group we’ll have a greater chance to accommodate transition from analogue to digital parking. We are looking forward to providing a game changing solutions for BMW Mobility Services.”

Heidi Kakko, Chairperson of the Supervisory Board of NOW! Innovations and Fund Manager of Estonian Development Fund’s Venture Investments::

“We, as a lead investor, believe that the cooperation with BMW will open up a whole new perspective for Now! Innovations, supporting faster and even more ambitious growth on international markets. The Estonian Development Fund, a foresight think-tank and venture capital fund established by the Parliament of Estonia, invests into innovative and ambitious Estonian technology companies. We are excited to see another Estonian IT company joining a global mobile payment market, where Erply and Fortumo have established themselves as strong players.”

Read more: http://www.nowinnovations.com/2013/03/now-innovations-signs-a-strategic-partnership-contract