Regio’s success story: first class products mixed with bold views
Estonia’s leading mobile positioning and mapping company Regio is a company with a bold approach when choosing export countries. It has gone beyond its comfort zone and expanded the range of its export countries which are neither geographically nor culturally close to Estonia.
Regio has four fields of activity: mapping, geospatial data, geographical information systems (GIS) and mobile positioning. It exports more than 60% of its turnover, and the export markets include Argentina, Pakistan, Saudi Arabia, United Arab Emirates, Ukraine and Italy.
Sales manager of foreign markets Piruza Hovhannisyan told the magazine Liidrite Lood that the idea of export activity is to expand into other areas, but if you have “cultural closeness” as one of the criteria, you will be able to cross only the borders of your neighbouring countries. Selecting export markets is quite a dynamic job, and internet-based theory can be nulled by a personal visit to the target country when you find that the actual needs of these customers are different than expected.
Hovhannisyan told Enterprise Estonia that the company, internationally known as Reach-U, has several unique advantages worldwide. In mobile positioning, the company is the only one able to provide a full-service solution which consists of middleware for mobile phone operators as well as services and maps needed by the end-users. Reach-U’s software is currently available to nearly 250 million mobile phone users around the world, making the company one of the largest in Europe. Regio’s aim is to become the first-class mobile positioning service provider in the East for the telecom, logistiscs and infrastructure sector.
Hovhannisyan pointed out that the company has an interest in opportunites found in mobile positioning and in making use of these opportunities every day. It is a growing worldwide trend to understand objects in a more operative way.
In geographical information systems, Regio is the only software developer in Estonia which creates systems with actual data. Regio makes and sells its software components so that it is able to connect the data with maps without doubling data systems and software. Regio is currently working on plans to export its geographical information system and different e-government products that are available in Estonia. These include, for example, web app TarkTee which sends traffic information to end-users via web, SMS or TMC, or virtual city models such as “3D Tallinn” was made for the capital of Estonia.
Estonian exports hit a new record in Q3 2012
According to the Statistics Office, Estonian exports grew by 8% in Q3, breaking a quarterly record of 3.3 billion euros.
The Ministry of Economic Affairs and Communications noted that the Estonian export sector has been able to grow its volumes despite weak economies worldwide.
The export growth has been supported by Estonia’s main export partners – Sweden, Russia, Latvia and Lithuania – whose economic situation is better than the general worldwide situation.
Sector-wise, the annual growth in sales of mineral oils (30%) and of machinery and equipment (10%) supported Estonia’s export growth the most. The ministry also mentioned the importance of mobile communications equipment sales in the equipment subsector.
The major sectors to experience decline were the export of metals and metal products as well as wood and wood products, both due to a fall in foreign demand.
HR Factory launched a new innovative service called Scribicon
by Pille Seppar
HR factory is a highly specialized outsourcing partner of professional HR services and innovative learning solutions. Expertise of more than 10 years in Human Resource Management and Business Process Outsourcing (BPO) enables the company to provide customized solutions to companies of any size.
One of the company values is open-mindedness and main aim is to be the innovation leaders in HR field. That is why HR factory launched a new innovative service called Scribicon – a way for virtual message communication.
Much of the information that is given out on a daily basis, never actually gets read, because people simply do not have the time or energy to do so! It is in the interest of the communicator to make the message as attractive as possible to get the attention and results desired. One of the most memorable ways to communicate a message is through a story. So Scribicon was created to capture the idea of virtual storytelling and make it accessible to everyone who wants to communicate their message effectively.
The technique that a Scribicon clip is created with is called video-scribing and it combines video, audio, storytelling and animation. Scribicon not only allows you to simultaneously see and hear the story being told, it brings you closer, as you watch the tale unfold with each stroke of the pen.
Though video-scribing is still a niche service in Estonian market, it presents many advantages. Scribicon helps maintain the audience’s attention throughout the whole video clip as different senses are stimulated (i.e. auditory, visual). The video can be distributed through many different communication channels and you can reach significantly higher retention rates.
Scribicon can be used to communicate whatever information – to introduce new company strategy to employees –to create a marketing campaign – promote a new service or product, create stronger brand awareness. It also offers a great opportunity for micro and mobile learning. Transmit learning content in short interactive sessions – mix micro videos, knowledge bites, short quizzes and tests. With Scribicon you can tell your story so that it will be remembered. Your message will stand out and the “wow” effect and viral buzz are guaranteed.
The story of Scribicon http://www.youtube.com/watch?v=RDTO_YN4hnA
President Ilves supports the idea of an IT minister
Amid discussions over the future of the Estonian IT industry, president Toomas Hendrik Ilves has publicly supported the idea of creating an IT minister position to shape the digital development of the country.
“The presence of an IT minister would contribute to more powerful implementation of developments in educational and labour policies,” he said at an opening address at the annual IT and communication sector conference “From Vision to Solution”.
The industry agrees that it needs the help of the public sector in order to rebound, as the future of the sector looks threatened by the shortage of labour force, over-bureaucracy in foreign labour issues and the lack of new, bright ideas.
However, some industry spokesmen said it does not have to be a ministry position. “We need someone to take care of the sector. We do not need a minister; a deputy chancellor is enough,” said software developer Taavi Kotka.
Head of Microsoft Baltics, Rain Laane, supported the president’s idea, adding that it would be similar to the Chief Innovation Officer position which has been set up in some countries to support the industry development in the state level. “The public and private sector are at a distance because there is a lack of people in the public sector who would be responsible to find out new technologies, to test and implement them. There is no single public officer who would voluntarily start to use a new, strange technology; there has to be someone who directs him to do it,” he said.
2012 Euro Plus Monitor: Estonia has one of the eurozone’s healthiest economies
Estonia has one of the healthiest economies in the eurozone along with Luxembourg and Germany, concluded the recently published 2012 Euro Plus Monitor, issued by the Hamburg-based Berenberg Bank and the Brussels-based think-tank Lisbon Council.
The annual report, which ranks 17 eurozone members on their fundamental health and adjustment process, states that Estonia is the top performer in fundamental health in the zone. “Recovery after credit bubble recession in 2007 is mostly complete, and the adjustment effort is thus fading. Estonia is the most resilient economy in the eurozone,” it added.
According to the report, Estonia’s strengths are deregulated labour, product and services markets, a very comfortable fiscal position and a low consumption rate. As weaknesses, the report pointed out a legacy of long-term unemployment, fast-rising unit labour costs before the crisis and the low household savings rate.
The report concluded that the eurozone is turning into a more balanced and potentially more dynamic economy thanks to market pressure and the constant demand for structural reforms. “The three-year-old sovereign debt crisis, started by unsustainably high debt in Greece, has forced Athens, as well as Ireland, Portugal, Spain and Italy, to embark on ambitious economic reforms to win back market confidence,” it added.