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Estonia offers to host a Bocuse d’Or cooking contest

kokkade olmpia.jpg2The spouse of the President of Estonia, Evelin Ilves, handed the organisers of the Bocuse d'Or competition (the 'Cooking Olympics') an offer to organise the European qualification round of the contest in Estonia in 2018.

"Organisation of the Bocuse d'Or contest in Estonia would be a great honour for our chefs and our cuisine," Ilves told. She added that 2018 is an important year for Estonia for a number of reasons: the country will be celebrating the 100th anniversary of the Republic of Estonia and Estonia will also hold the Presidency of the Council of the European Union.

Chef de Cuisine of Egoist restaurant, Heidy Pinnak, won 14th place for Estonia at the Bocuse d’Or World cooking contest finals, held this January in France. It was the second time for Estonia to take part in the finals and the best place it has won so far. Pinnak had to compete against 24 representatives from countries all over the world.

Bocuse d'Or is the most prestigious cooking contest in the world. The biennial global finals in Lyon are preceded by European qualification rounds, which are held in a different place every time. Estonia was competing in the Bocuse d'Or contest for the third time.

Source: (2013). Evelin Ilves presented the organisers of Bocuse d’Or with an invitation to organise the World Cooking Contest in Estonia, Office of the President, 30. jaanuar.

Kabul University Develops IT Studies With Estonian Support

Teachers from the computer science department at Kabul University in Afghanistan visited Estonia to help develop their university's first graduate-level curricula, Tallinn University said in a statement on Friday.

The Foreign Ministry's development cooperation budget provided financial support for the visit, which took place in the week ending February 4.

Several workshops were organized during the week and these resulted in an updated information technology bachelor's curriculum in Kabul University as well as the development of new master's level curricula on software technology, development of information systems, and information technology.

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Export Morning in Tallinn - sharing experiences

This Export Morning two specialists with outstanding export experience will share their stories about 2012.

Mairi Peetersoo (Meieren Engineering) will introduce with her export success and mistakes in such markets as Sweden, Finland and Germany and Sven Aulik (Oskando) will share his experiences and learnings from entering new markets.

Topics included:

  • To be or not to be - sales or back Office
  • Usefulness of participation in different Trade Fairs & Conferences on target markets
  • How to handle the distributors, when there is more than 10 different countries involved – possible mistakes&experiences

Event will be held in Estonian.

More information: http://www.gatewaybaltic.com/pdf/Ekspordi-Hommik/Ekspordi-Hommik-Kogemused-Rootsis-Soomes-ja-24-01-2013.pdf

Registration: ej.uz\ekspordihommik

The key to success is making yourself valuable, furniture producer says

Furniture producer Ermatiko OÜ is an old company by Estonian standards – being almost as long-running as the newly independent Republic of Estonia, it is currently exporting 90% of its production. The company’s managing director Erki Konsa says the core values of his family business have helped to build a trustworthy brand.

During its 20 years of operation, Ermatiko has been able to grow continuously and gain recognition as a trustworthy producer. Konsa remembers that export started via a happy coincidence in 1999 through a mediator to Finland. As the mediator faced some financial difficulties, Ermatiko was able to make direct contact with the buyer and it turned into a long-term successful cooperation. Today there are a couple hundred resellers all over Scandinavia and Europe.

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Stockholm Furniture Fair 2012

From this important experience, the company has learned that one has to very clearly and thoroughly know the target market. “In different cultural space, the product preferences are totally different,” Konsa says. Ermatiko is actively participating in different fairs independently as well as with joint stands organized by EAS. It is important to find contacts through new market agents, chains of furniture sales and resellers.

The company has understood how important it is to know your value when exporting. In practical terms, it means that one has to keep product quality and the security of supply at a high level and reacting to others’ prices is not necessary. In difficult times, one has to highlight value-added details in the products, stick to high quality and through these secure the brand. “In fact this is very much appreciated,” Konsa says.

The largest value of being a family business is loyality. Konsa says that family ties can also be an obstacle when making certain management decisions – therefore it is important not to have family relationships to impact you. “A 20-year-old family business is a clear sign of a secure and trustworthy working style. These values have justified themselves and our partners know that these are here to stay,” Konsa says.

Ermatiko views the future optimistically: it plans to expand to new markets and introduce a new market segment – mattresses and beds with a motor.

IMM Cologne 2013 features Estonia Pavilion

The international furniture fair IMM Cologne 2013, which takes place in Germany, also features a 615 m2 pavilion of Estonian furniture producers.

Some 14 Estonian companies are present introducing their products.

OÜ Borg, the Tallinn-based furniture producer, which was present at the Cologne fair for the third time, was happy with this year’s fair. It aims to expand its activities in Germany in the field of project-based furniture. “We are happy with the beginning of the fair, as a number of project furniture buyers have already visited us,” the company’s managing director Mart Jõhvikas said.

Tarmel Furniture OÜ, which is producing mattresses and beds, was also present. The company’s sales manager for Germany, Kristi Kelk, said that their goal was to find clients from Germany and Holland, offering its product range also to Western and Southern European customers. The company is currently selling 90% of its production to Scandinavia.

IMM Cologne featured up to 1,200 companies from 54 countries, whereas the number of visitors was 115,000 from 118 different countries.

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OÜ Borg in IMM Cologne
Source: Mart Jõhvikas